Posters

Poster design is a journey of inspiration. I start by asking myself “What is the job of this poster? Is it a cultural or artistic artifact? Is it a vessel for a message? What is it?” Then I open myself up to anything and everything  –  could be an idea, a design technique, a clever device, a random piece of cultural ephemera – as long as the inspiration serves the final purpose. Whatever it is, I’ll know it when I feel it. Once I’m there, I follow that inspiration and excitement to the end. I let that guide me through every font choice, every color choice, every medium choice, the entire design process.